Advertisement commission for non-alcoholic dark beer SuperBock Negra.
The slogan for the campaign is play of words in Spanish: "ver para creer" -seeing is believing- is transformed into "beber para creer" -drinking is believing.
Agency : Caldas Naya
Creative Director: Gustavo Caldas
Art Director: Rubén Micola
Product: Super Bock Negra Sin
Insert copy here, which should vary depending on your region. Accept